The Meaning of Literature - William J. Long

from English Literature: Its History and Its Significance for the Life of the English Speaking World (1909) William J. Long uses the analogy of a boy and man walking along a seashore and finding a shell. Heres what he writes about books, reading, and the meaning of literature... The Shell and the Book A child and a man were one day walking on the seashore when the child found a little shell and held it to his ear. Suddenly he heard sounds,--strange, low, melodious sounds, as if the shell were remembering and repeating to itself the murmurs of its ocean home. The childs face filled with wonder as he listened. Here in the little shell, apparently, was a voice from another world, and he listened with delight to its mystery and music. Then came the man, explaining that the child heard nothing strange; that the pearly curves of the shell simply caught a multitude of sounds too faint for human ears, and filled the glimmering hollows with the murmur of innumerable echoes. It was not a new world, but only the unnoticed harmony of the old that had aroused the childs wonder. Some such experience as this awaits us when we begin the study of literature, which has always two aspects, one of simple enjoyment and appreciation, the other of analysis and exact description. Let a little song appeal to the ear, or a noble book to the heart, and for the moment, at least, we discover a new world, a world so different from our own that it seems a place of dreams and magic. To enter and enjoy this new world, to love good books for their own sake, is the chief thing; to analyze and explain them is a less joyous but still an important matter. Behind every book is a man; behind the man is the race; and behind the race are the natural and social environments whose influence is unconsciously reflected. These also we must know, if the book is to speak its whole message. In a word, we have now reached a point where we wish to understand as well as to enjoy literature; and the first step, since exact definition is impossible, is to determine some of its essential qualities. Meaning: The Shell and the BookQualities of LiteratureImportance of LiteratureSummery The first significant thing is the essentially artistic quality of all literature. All art is the expression of life in forms of truth and beauty; or rather, it is the reflection of some truth and beauty which are in the world, but which remain unnoticed until brought to our attention by some sensitive human soul, just as the delicate curves of the shell reflect sounds and harmonies too faint to be otherwise noticed. A hundred men may pass a hayfield and see only the sweaty toil and the windrows of dried grass; but here is one who pauses by a Roumanian meadow, where girls are making hay and singing as they work. He looks deeper, sees truth and beauty where we see only dead grass, and he reflects what he sees in a little poem in which the hay tells its own story: Yesterdays flowers am I,And I have drunk my last sweet draught of dew.Young maidens came and sang me to my death;The moon looks down and sees me in my shroud,The shroud of my last dew.Yesterdays flowers that are yet in meMust needs make way for all to-morrows flowers.The maidens, too, that sang me to my deathMust even so make way for all the maidsThat are to come.And as my soul, so too their soul will beLaden with fragrance of the days gone by.The maidens that to-morrow come this wayWill not remember that I once did bloom,For they will only see the new-born flowers.Yet will my perfume-laden soul bring back,As a sweet memory, to womens heartsTheir days of maidenhood.And then they will be sorry that they cameTo sing me to my death;And all the butterflies will mourn for me.I bear away with meThe sunshines dear remembrance, and the lowSoft murmurs of the spring.My breath is sweet as childrens prattle is;I drank in all the whole earths fruitfulness,To make of it the fragrance of my soulTh at shall outlive my death. One who reads only that first exquisite line, Yesterdays flowers am I, can never again see hay without recalling the beauty that was hidden from his eyes until the poet found it. In the same pleasing, surprising way, all artistic work must be a kind of revelation. Thus architecture is probably the oldest of the arts; yet we still have many builders but few architects, that is, men whose work in wood or stone suggests some hidden truth and beauty to the human senses. So in literature, which is the art that expresses life in words that appeal to our own sense of the beautiful, we have many writers but few artists. In the broadest sense, perhaps, literature means simply the written records of the race, including all its history and sciences, as well as its poems and novels; in the narrower sense literature is the artistic record of life, and most of our writing is excluded from it, just as the mass of our buildings, mere shelters from storm and from cold, are excluded from architecture. A history or a work of science may be and sometimes is literature, but only as we forget the subject-matter and the presentation of facts in the simple beauty of its expression. Suggestive The second quality of literature is its suggestiveness, its appeal to our emotions and imagination rather than to our intellect. It is not so much what it says as what it awakens in us that constitutes its charm. When Milton makes Satan say, Myself am Hell, he does not state any fact, but rather opens up in these three tremendous words a whole world of speculation and imagination. When Faustus in the presence of Helen asks, Was this the face that launched a thousand ships? he does not state a fact or expect an answer. He opens a door through which our imagination enters a new world, a world of music, love, beauty, heroism,--the whole splendid world of Greek literature. Such magic is in words. When Shakespeare describes the young Biron as speaking In such apt and gracious wordsThat aged ears play truant at his tales, he has unconsciously given not only an excellent description of himself, but the measure of all literature, which makes us play truant with the present world and run away to live awhile in the pleasant realm of fancy. The province of all art is not to instruct but to delight; and only as literature delights us, causing each reader to build in his own soul that lordly pleasure house of which Tennyson dreamed in his Palace of Art, is it worthy of its name. Permanent The third characteristic of literature, arising directly from the other two, is its permanence. The world does not live by bread alone. Notwithstanding its hurry and bustle and apparent absorption in material things, it does not willingly let any beautiful thing perish. This is even more true of its songs than of its painting and sculpture; though permanence is a quality we should hardly expect in the present deluge of books and magazines pouring day and night and to know him, the man of any age, we must search deeper than his history. History records his deeds, his outward acts largely; but every great act springs from an ideal, and to understand this we must read his literature, where we find his ideals recorded. When we read a history of the Anglo-Saxons, for instance, we learn that they were sea rovers, pirates, explorers, great eaters and drinkers; and we know something of their hovels and habits, and the lands which they harried and plundered. All that is interesting; but it do es not tell us what most we want to know about these old ancestors of ours,--not only what they did, but what they thought and felt; how they looked on life and death; what they loved, what they feared, and what they reverenced in God and man. Then we turn from history to the literature which they themselves produced, and instantly we become acquainted. These hardy people were not simply fighters and freebooters; they were men like ourselves; their emotions awaken instant response in the souls of their descendants. At the words of their gleemen we thrill again to their wild love of freedom and the open sea; we grow tender at their love of home, and patriotic at their deathless loyalty to their chief, whom they chose for themselves and hoisted on their shields in symbol of his leadership. Once more we grow respectful in the presence of pure womanhood, or melancholy before the sorrows and problems of life, or humbly confident, looking up to the God whom they dared to call the Allfathe r. All these and many more intensely real emotions pass through our souls as we read the few shining fragments of verses that the jealous ages have left us. It is so with any age or people. To understand them we must read not simply their history, which records their deeds, but their literature, which records the dreams that made their deeds possible. So Aristotle was profoundly right when he said that poetry is more serious and philosophical than history; and Goethe, when he explained literature as the humanization of the whole world. Meaning: The Shell and the BookQualities of LiteratureImportance of LiteratureSummery So, why is Literature important? How does it show itself as indispensable to a culture? Heres what William Long has to say... Importance of Literature It is a curious and prevalent opinion that literature, like all art, is a mere play of imagination, pleasing enough, like a new novel, but without any serious or practical importance. Nothing could be farther from the truth. Literature preserves the ideals of a people; and ideals--love, faith, duty, friendship, freedom, reverence--are the part of human life most worthy of preservation. The Greeks were a marvelous people; yet of all their mighty works we cherish only a few ideals,--ideals of beauty in perishable stone, and ideals of truth in imperishable prose and poetry. It was simply the ideals of the Greeks and Hebrews and Romans, preserved in their literature, which made them what they were, and which determined their value to future generations. Our democracy, the boast of all English-speaking nations, is a dream; not the doubtful and sometimes disheartening spectacle presented in our legislative halls, but the lovely and immortal ideal of a free and equal manhood, preserved as a most precious heritage in every great literature from the Greeks to the Anglo-Saxons. All our arts, our sciences, even our inventions are founded squarely upon ideals; for under every invention is still the dream of Beowulf, that man may overcome the forces of nature; and the foundation of all our sciences and discoveries is the immortal dream that men shall be as gods, knowing good and evil. In a word, our whole civilization, our freedom, our progress, our homes, our religion, rest solidly upon ideals for their foundation. Nothing but an ideal ever endures upon earth. It is therefore impossible to overestimate the practical importance of literature, which preserves these ideals from fathers to sons, while men, cities, governments, civilizations, vanish from the face of the earth. It is only when we remember this that we appreciate the action of the devout Mussulman, who picks up and carefully preserves every scrap of paper on which words are written, because the scrap may perchance contain the name of Allah, and the ideal is too enormously important to be neglected or lost. Meaning: The Shell and the BookQualities of LiteratureImportance of LiteratureSummery So, to sum up, William Long explains that Literature is the expression of life... Summary of the Subject We are now ready, if not to define, at least to understand a little more clearly the object of our present study. Literature is the expression of life in words of truth and beauty; it is the written record of mans spirit, of his thoughts, emotions, aspirations; it is the history, and the only history, of the human soul. It is characterized by its artistic, its suggestive, its permanent qualities. Its two tests are its universal interest and its personal style. Its object, aside from the delight it gives us, is to know man, that is, the soul of man rather than his actions; and since it preserves to the race the ideals upon which all our civilization is founded, it is one of the most important and delightful subjects that can occupy the human mind. Meaning: The Shell and the BookQualities of LiteratureImportance of LiteratureSummery

Race Relations Light Years From Earth - 913 Words

In 1899, the term â€Å"white man’s burden† was coined by Rudyard Kipling to depict the social responsibility that white men believed they had towards blacks. Although the term is out of date, the meaning behind it has not left society, as the â€Å"white messiah† has come to replace it. Although the connotation of the term is no exactly the same, the basic meaning behind â€Å"white messiah† is that a white male protagonist will save a desperate group of people from the evils that superior, white society has placed on them. The â€Å"white messiah† figure can be seen in the film, â€Å"Avatar†, directed by James Cameron. Even though Avatar deviates from the typical â€Å"white messiah† formula occasionally, according to Mitu Sengupta in her article, â€Å"Race Relations Light Years From Earth,† one can conclude that the entertainment industry is still perpetuating racial inequalities and racism. 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The Colombian Reggaeton Singer Who Is From Medellin...

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Poetry Analysis Between Taylor Swift and William Blake

‘What connections did you find between poems studied this year and what links can you make between the world of your poets and your world?’ Love and the breakdown of love or relationships is a theme explored in many poems. The songs Long Live by Taylor Swift and the poems The Sick Rose and The Garden of Love by William Blake all question and explore the theme of love. The song, Long Live, by Taylor Swift, was written in 2010. At first listening to the song, we hear a fun, buoyant song about love, friendship and loss. However, careful analysis reveals a complex piece of poetry that relies on its strong imagery and upbeat tune to convey strong meaning to the audience. Essentially, the song is about love or friendship and the loss of it.†¦show more content†¦The Garden of Love also follows a strict rhyme scheme of ‘ABCB’; ‘I went to the Garden of Love, And saw what I never had seen: A Chapel was built in the midst, Where I used to play on the green’ The last stanza however, does not follow this rhyme scheme. Instead Blake uses internal rhyme in the last line with the words ‘briers’ and ‘desires’; ‘And binding with briers my joys and desires’ The three pieces of poetry are all connected through their meaning of the loss of something. Unlike Blake, Swift sings about the loss of love in as experiential. Instead of looking at the breakdown of the relationship in a depressed manner, she instead sings about it in a cheerful way about the positive things that happened throughout the relationship. Swift and Blake both use the technique of sight rhyme in their poems. Swift uses it with the words ‘mind’ and ‘wild’ and Blake with ‘storm’ and ‘worm’ in The Sick Rose and ‘love’ and ‘bore’ in The Garden of Love. Even though Taylor Swift and William Blake lived centuries apart, they both talked about loss in similar ways. Both poets use strong rhythms and images to convey the message of the poems. Above all else, the three poems are connected through their meaning of loss which is a part of life everyone experiences. Word Count:Show MoreRelatedChildrens Literature13219 Words   |  53 Pagesand John Locke: Late 1600s 8 3. Beginning of Children’s Literature: Late 1700s 10 4. Fairy and Folk Tales 12 The Golden Age of Children’s Literature: Late 1800s 12 5. Victorian Childrens Literature 16 6. Contemporary Childrens Literature 18 6. Analysis of Harry Potters’ series 21 7. Conclusion 30 8. Summary 31 Children’s Literature Definitions 31 The Ancient World [ancient Rome; 50 BCE to 500 CE] 31 The Middle Ages [500 to 1500 CE] 31 The European Renaissance [1500-1650 CE] 32 The 17th Century

Surviving the Spanish Conquest Free Essays

Life before the arrival of the Spanish was very pleasant. My husband Maita and I, plus our two children, Tupac (our six year old son) and Urpi (our four year old daughter) all lived happily together in the city of Nazca. Maita was a high priest and I was an Acllyacona otherwise called a chosen woman. We will write a custom essay sample on Surviving the Spanish Conquest or any similar topic only for you Order Now Together this made us very high in society. Being an acllyancona I served as a weaver. I prepared textiles of llama and alpaca cloth. This was an essential part of Inca life. As Incas, we used these textiles as payment for the warfare or as gifts to high classed people. Also I made the clothes/garments for the Sapa Inca and for ritual use. As an acllyancona, I had many advantages to society. I didn’t have to perform hard labour in the fields, which most Incas did and I always had enough food and clothing. But my pleasant life all changed when the Spanish arrived, it became very unpleasant. The Sapa Inca called Maita and many other high priests and priestesses to travel with him to Cuzco, to visit the Spanish intruders. Majority of Incas such as Maita and I, had not even seen the Spanish yet and did not know who they were. When Maita left to go to Cuzco that was the last time I ever saw him. The chasqui (messengers) told us that the Spanish killed nearly everyone there in the city of Cuzco and took Sapa Inca as hostage. I was so upset that Maita was dead. As the Sapa Inca was hostage, he offered a room full of gold for his release freely. He kept his word however the Spanish did not. They killed him, took the gold and fled. A little more then a year had passed and the Spanish apparently had not come back to our Incan Empire, until they appeared in my city. They appeared as strangers, protected by wearing full metal amour. They charged at us on huge animals, (which none of us had ever seen before) called horses. There was so many of them and each one of them was armed with gunpowder, guns and steel weapons. It was all very terrifying and I was so scared. The Spanish had absolutely no respect at all for our religion of worshiping the Sun. So they tried to change our religion to there religion of Christianity. Plus they let fire and destroyed buildings. Large numbers of people died, as 9 out of 10 Incas did. This was huge, because our Incan population suffered a dramatic and quick decline following contact. People died of different causes but all linked to the Spanish. Such as†¦ -The Spanish went on rampages through the city murdering chiefs, plus anyone they did not like. -Several people had no resistance to keep on living as we were treated very unfairly and died. -And the main cause of death was from disease, which the Spanish brought. I’m really angry at all these causes of deaths from the Spanish especially because unfortunately Urpi died from disease. I was petrified, of the Spanish but was not going to let Tupac and myself die because of them. I had a strong will to survive and to keep on living. Life after the conquest was very cruel and barbaric. The Spanish literally worked us to death. We were like slaves for them. All aspects of our culture were destroyed and the building materials were used to construct churches and cathedrals. There was destruction of everything which had given our life meaning and purpose. Now we were at the bottom of the Spanish empire, with a new language, religion, laws and way of life. How to cite Surviving the Spanish Conquest, Essay examples

The Forsyte Saga Essay Sample free essay sample

For those who wish it. the followers is a small spot of an presentation to the reading of The Forsyte Saga Vol 1 ; henceforth designated by me as. TFS. I. His Life:He attended Harrow and New College. Oxford. preparation as a barrister and was called to the saloon in 1890. However. he was non acute to get down rehearsing jurisprudence and alternatively travelled abroad to look after the family’s transportation concern involvements. In 1895 Galsworthy began an matter with Ada Nemesis Pearson. the married woman of one of his cousins. After her divorce the brace finally married on 23 September 1905 and stayed together until his decease in 1933. Prior to their matrimony. they stayed clandestinely in a farmhouse called Wingstone in the small town of Manaton on Dartmoor. Devon. From 1908 he took out a long rental on portion of the edifice and made it their regular 2nd place until 1923. He is now far better known for his novels and peculiarly TFS. the first of three trilogies of novels about the Forsyte household and connected lives. These books. as with many of his other plants. dealt with category. and in peculiar upper-middle category lives. Although sympathetic to his characters he highlights their insular. clannish and acquisitive attitudes and their smothering moral codifications. He is viewed as one of the first authors of the Edwardian epoch ; disputing in his plants some of the ideals of society depicted in the preceding literature of Victorian England. The character of Irene in TFS is drawn from Ada Pearson even though her old matrimony was non every bit suffering as Irene’s. John Galsworthy lived for the concluding seven old ages of his life at Bury in West Sussex. He died from a encephalon tumor at his London place. Grove Lodge. Hampstead. Extra Information:Galsworthy was a playwright of considerable proficient accomplishment. His dramas frequently took up specific societal grudges such as the dual criterion of justness as applied to the upper and lower categories in The Silver Box ( 1906 ) and the confrontation of capital and labor in Strife ( 1909 ) . Justice ( 1910 ) . his most celebrated drama. led to a prison reform in England. Galsworthy’s reaction o the First World War found its look in The Mob ( 1914 ) . in which the voice of a solon is drowned in the lunacy of the war-hungry multitudes ; and in hostility of the two households of The Skin Game ( 1920 ) . From Nobel Lectures. Literature 1901-1967. Editor Horst Frenz. Elsevier Printing Company. Amsterdam. 1969 II. A GenealogyThis book. like War A ; Peace and many other long books. has a geneology associated with it. If you would wish one version of the geneology to help you in the reading of the book. you could entree it here†¦ hypertext transfer protocol: //www. phosphate buffer solution. org/wgbh/masterpiece/forsyte/swf/printable. hypertext markup language III. The StructureThe Forsyte Saga. the first of three trilogies of novels is itself a trilogy: The Forsyte Saga. A Modern Comedy. End of the Chapter. TFS consists of 3 Volumes:The first portion is The Forsyte Saga that consists of: The Man of Property. ( Interlude ) Indian Summer of a Forsyte. In Chancery. ( Interlude ) Awakening. To Let. IV. Two Suggested Approachs As We Go Along†¦ . A.Certain books are for fast reads and benefit from that attack. This peculiar book is perchance best appreciated at a slower gait. If you are uncomfortable with a slow gait so you will perchance non desire to blow your clip here. Similarly. reading this book on the metro traveling to work might be a small hard. War and Peace can be a fast and interesting read but perchance non this 1. B.While we can make literary unfavorable judgment every bit good as secret plan and character analysis Lashkar-e-Taibas besides include favourite transitions or citations of the book that we truly bask and believe deserving brooding on. I will add mine as we go along. but will wait for people to acquire traveling with the book before making so. Sample paper: The Forsyte SagaThis The Fosyte Saga by John Galsworthyessay was donated by pupils like you who want to better your composing manner and abilities. This essay or term paper is intended for reading intents merely. As it is written by other studentsit can function as a valuable illustration of how essays or term documents should be written. To acquire a professionally written. high quality. reliable paper. please utilize our Custom Writing Services. If you have an essay to donate please read our entry inside informations here. John Galsworthy. one of the greatest British authors. was a representative of the literary tradition. which has regarded the novel as a lawful instrument of societal propaganda. He believed that it was the responsibility of an creative person to province a job. to throw light upon it. but non to supply a solution. Galsworthy fulfills this honorary responsibility of an creative person in his great chef-doeuvre. The Forsyte Saga ( begun in 1906 ) . With the superb combination of intelligent sarcasm. symbolic characters and deep penetration into jobs the writer tells a reader about four coevalss of the Forsyte household. One of the major jobs connected with the household is that the Forsytes conduct their household lives. love. and appreciate art under the ideal of â€Å"property first† . The character of Aunt Ann. who is a beautiful and respected old lady. performs the function of typifying the Forsyte’s construct of household life. Through this character Galsworthy does non simply approach the construct of Forsyte’s household life with a commonplace â€Å"good or bad† graduated table. His clever penetration goes beyond that and allows readers to observe the hidden job with this construct. On one manus. Aunt Ann loves the Forsyte’s household and the subfamilies. which constitute the universe of Forsytes. â€Å"It was her universe. this household. and she knew no other. had neer possibly known any other. † But on the other manus. the writer interprets her love in a surprising to a reader manner. This reading identifies a serious job within the Forsyte’s construct of household life. Old and sort Aunt Ann looks at the members of the household through the prism of belongings inherent aptitude. â€Å"All their small secrets. unwellnesss. battles. and matrimonies. how they were acquiring on. and whether they were doing money. † the writer writes. â€Å"All this was her belongings. † This attack to household life is really controversial. Aunt Ann. every bit good as the bulk of the Forsytes. make love and care about their households. But still. their love and attention resemble a deep concern an proprietor has in extremely valuable belongings. In a similar mode beautiful and rebellious Irene. Soames’ married woman. becomes for her hubby a mere â€Å"investment† . which is extremely valuable for him. But despite the attitude Soames and his close relations dem onstrate to Irene. her character is important for the novel. Her individuality represents the construct of romantic and selfless love. which is in struggle with the construct of love shared by the Forsytes. Of class. Soames has passion for Irene. â€Å"He’s fond of her. I know. ‘thought James. â€Å"Look at the manner he’s ever giving her things. † These words of James. Soames’ male parent. function as a good definition of the Forsytean construct of love. But as the clip goes by and Irene alienates from her hubby both physically and emotionally to the extent of abomination. Soames looks at his past feelings in a different manner. Using the alteration in attitudes of Soames. Galsworthy develops a more luxuriant definition of the Forsytean construct of love and passion. Soames does non understand how his belongings. Irene. in whom he invested so much love and passion. can be confiscated from him. He fights for his belongings. But after Soames realizes that he lost Irene. he attempts to acquire rid of her. as stockbrokers get rid of defaulted bonds. Irene knows that a Forsyte’s bosom will neer understand her construct of love. unless she speaks in the â€Å"language of property† . That is why when James rebukes her for non being a good marri ed woman to Soames. she softly replies. â€Å"I can’t give him something I do non hold. † Again. the Galsworthy’s mastermind does non simply expose the construct of Forsyte’s love through analysis of the actions Soames’ love produces. The writer. as a existent sawbones. makes a careful cut in Soames’ bosom and shows the readers the purposes and ideas. which produce his actions. This allows readers to recognize that the construct of Forsytean love is based on the belongings inherent aptitude every bit good. The sense of belongings is besides the obstruction. which prevents Forsytes from appreciating art for the interest of art and basking beauty for the interest of beauty. The specifying symbol of the Forsytean construct of art and beauty is the aggregation of pictures. which Soames gathers throughout his life. On one manus. Soames loves his pictures and spends hours contemplating them. The ocular visual aspect of Soames’ actions. correlated with the universe of art and beauty. does non uncover his existent purposes. Merely the author’s penetration into the motivations that govern the Forsytes? attitude towards art and beauty help the reader to understand the existent construct of art grasp. which is shared by virtually all members of the Forsyte household. After the exposure to the writer’s penetration. the readers see that Soames sells the pictures. which autumn in monetary value. without any sorrow. And the dominant standards for him in make up ones minding to purchase a picture is the chance that the monetary value of the picture will increase in the hereafter. non the beauty of this piece of art. The art of John Galsworthy does non merely have impact on the development of universe literature in footings of giving a consummate illustration of thorough and original analysis of the ebbing history and civilization of Britain of his era. In The Forsyte Saga Galsworthy implicitly recognizes the societal function of an creative person. He starts the world-wide relay of socially witting creative persons. whose chief end is to be â€Å"the sawboness the modern psyche needs† . Surgeons. who will happen? diseases? within the organic structures of the modern-day societies. expose the incorrect constructs. and appoint aesthetic va lues to humanity. Bibliography D. H. Lawrence on John Galsworthy. in PhoenixGalsworthy. John. The Forsyte Saga: The Man Of Property ; In Chancery ; To Let. 1921. Vanilla Electronic Texts. Osgood. Charles. The Voice of England. 2nd Ed. . 1935. 1952 Harper and Brothers Publishers. New York. p. 75. EssayPlant. com professional authors can help you in readying of your World and US Literature Essays. Their authorship experience allows them to hold on the subject and rapidly develop a successful paper on your subject. Do non stall. order Custom Literature Essay now!

Competition - Competitive Advantage - and Clusters

Question: Discuss about the Competition, Competitive Advantage, and Clusters. Answer: Introduction Cloud computing is an internet based method of computing. The method uses internet to store and process data (Hayes, 2009). The cloud computing model provides storage, servers, computer networks and applications to users anywhere anytime. Cloud providers require users to subscribe and pay as they use the system. Cloud computing model is an alternative to premise in house supported model solution. The model increases computing capacity at a low cost and is easily accessible that contributes to increased efficiency in an organization. Change in Information technology system is a process of transitions from current undesirable model to a more effective model (Beynon et al., 2016). Change in this case involves transition from in-house supported model to cloud computing model. This following report addresses the feasibility of clouding computing model in Coles Supermarket business. The report will address the current situation that need to be changed by the new technological development in the IT industry. The report will also outline recommendations that will enable execution of strategies for the company to attain competitiveness. Coles Supermarket is a chain store in Australia. The company was started in 1914 by George Coles. The company has its headquarters in Melbourne. The company has 776 branches in Australia with more than 100000employeess. The company is currently managed by John Durkan as the Director. The company deals with retail on both supermarket outlets and online stores. The Company is owned by Wesfarmers. Current Situation The company is currently using premises in-house support solution model of computing. The company has heavily invested in EPR solution. The company also has a CRM solution system that does not support mobile. Coles uses IT system to input, process and store data in all departments of the organization. Suppliers use merchandising systems to transact with the company. The company has also used the IT system to create automation around the business operations. The following will be the success factors for Coles IT system; A low cost internet server A CRM solution that is mobile supported. Automatic updating IT system An online, flexible and secure IT system These factors will indicate that the clouding computing model is feasible for the company. Need for Change The need for change in Coles business is necessitated by three main factors; first, the existing EPR solution of the company requires a lot of support and maintenance by experts. The EPR is a major investment and requires periodic upgrade and regular maintenance. The system requires skills to support and maintenance skills that the company lacks. This has made the system expensive to maintain. Secondly, the company is still using the old CRM solution that does not support mobile phone interface. There has been an increase in internet access by use of mobile phone in the recent decade. Most people are using their mobile phones to check information or access services through the internet (Ratten, 2015). This factor necessitates a CRM solution system that can be easily accessed by a mobile phone and has automatic updates. Lastly, there has been hype around the internet of things. The IT industry has changed and other companies are adopting the change (Tari, 2014). The new technological developments have changed the environment of operations that create a need to change to offer value to the companys customers. Desire of the Manager to adopt new technological development Lack of premises in house Expert with skills to support and maintain EPR system Need to increase capability of the Companys IT to serve Mobile users Minimization of resources used in supporting a computing model Other competing organizations have adopted the new developments in Information technology and they are attaining a competitive advantage over Coles business (Huggins and Izushi, 2011). Increasing customers value The advancement in technology Strategic Plan The strategic plan will involve formulation of strategies and implementations of actions to enable establish feasibility and adoption of cloud computing model. The purpose of this strategic plan is enable understanding the current state of the company in terms of capabilities and opportunities and outline tactics that will enable the business maintain and increase sales in the market. The strategic plan will cover the following components; mission statement, objectives, SWOT, strategies and competitive advantage. The Mission statement of Coles Company is offering customers quality, service and value at affordable prices. The company aims to achieve quality in their produce and give customers best services that add value to their life. The objective of this strategic plan is to reduce investment in IT and enable quicker time market solution. This objective is expected to be met by replacing the current on premise in-house supported solution model to cloud computing model. The Coles SWOT analysis is as follows; The Company has strength in having resources, well established and has a large market share in Australia. Coles has a weakness of slow rate of adopting change, aging workforce and inadequate IT skills. The company has an opportunity of increasing its market share by reaching mobile phone customers. Lastly the company is faced by threats of increasing competitors in the retail and supermarket industry. The strategy for Coles business is to maintain its market share by offering its customers best quality, services and value. This strategy is to be enabled by adopting current IT system that creates a good interface between the company and its customers (Hunter, 2009). The competitive advantage of Coles Business is affordable prices to its customers. The company aims at attaining a competitive advantage by charging low prices. Lower prices attract customers thereby attaining a competitive edge (Onsarigo et al., 2017). Conclusion From the report, Coles Company is in need of a new computing model. The company needs to change in order to minimize it cost of operations and remain strategic in the industry. Changing to cloud computing model will reduce the company capital investments on IT system, enable automatic updates of the system and be competitive to other companies in the industry. The company will also have access to flexible server, Information recovery in case of disaster, document control, Security of system and be able to work from any point anywhere. Therefore, clouding computing model is a feasible technology in the company because it will enable the company to achieve it mission and meet its objectives. Recommendations Following the discussion on this report, I recommend the following; Coles Chain Stores should change it computing model to cloud computing for it the future of the Information technology industry. The system will also cut their operations cost. The company should also hire an expert who understands the cloud computing model to enable smooth transition and that the company full benefits from the model. References Beynon-Davies, P., Jones, P. and White, G. (2016). Business Patterns and Strategic Change. Strategic Change, 25(6), pp.675-691. Hayes, J. (2009). Clout of the cloud (cloud computing). Engineering Technology, 4(6), pp.60-61. Huggins, R. and Izushi, H. (2011). Competition, competitive advantage, and clusters. 1st ed. Oxford: Oxford University Press. Hunter, P. (2009). Cloud aloud [cloud computing in enterprises]. Engineering Technology, 4(16), pp.54-56. Kirubakaramoorthi, R., Arivazhagan, D. and Helen, D. (2015). Analysis of Cloud Computing Technology. Indian Journal of Science and Technology, 8(21). Onsarigo Miencha, I., Paul, J. and Selvam, M. (2017). Technical Efficiency for Strategic Change and Global Competitiveness. Strategic Change, 26(1), pp.53-67. Ratten, V. (2015). Cloud Computing Technology Innovation Advances:. International Journal of Cloud Applications and Computing, 5(1), pp.69-76. Tari, Z. (2014). Security and Privacy in Cloud Computing. IEEE Cloud Computing, 1(1), pp.54-57.